Mad For Plaid Month

Mad for Plaid Month is celebrated each year in March, honoring the beloved textile pattern known as plaid. Deeply rooted in Scottish heritage, this design—often referred to as tartan—has gained immense popularity worldwide. The iconic look features colorful bands intersecting both horizontally and vertically, securing its spot in modern cultural symbolism. Renowned films like “Clueless” have prominently showcased plaid, cementing its status within the fashion landscape. Moving beyond its origins in the British Isles, plaid has become a seasonal must-have for wardrobes across the globe, particularly in fall and winter.

The History of Mad for Plaid Month

Interestingly, some of the first instances of tartan were not found in the British Isles but rather trace back to the Hallstatt Culture, which thrived in Western and Central Europe from the 8th to the 6th centuries B.C. The initial evidence of tartan within the British Isles surfaced much later, in the third century A.D., with the discovery of the ‘Falkirk’ tartan in Scotland. By the 16th century A.D., Scottish tartans began to serve as identifiers of regional affiliation.

However, in an effort to curb the increasing influence of Highlanders, the British government enacted the Dress Act of 1746, which prohibited the wearing of tartans. This pattern’s fate has fluctuated over time, alternating between fashion trends and public favor. The Dress Act was revoked in 1782, allowing tartan to be embraced as part of traditional Scottish attire. Its popularity surged even further when King George IV donned a tartan kilt during his visit to Scotland in 1822.

From there, the fabric began to be produced in both America and Britain, evolving into the plaid we recognize today. By the 1970s, plaid had captured the hearts of American audiences, frequently appearing in popular television shows like “Charlie’s Angels.” The late ‘80s and early ‘90s saw plaid become a staple of countercultures such as grunge. The pinnacle of plaid’s resurgence was marked by the mid-90s classic “Clueless,” whose memorable yellow plaid outfit solidified the pattern’s place in fashion history. Since then, plaid has remained a key element in both high fashion and everyday attire.

Timeline of Mad for Plaid Month

• 8th — 6th Centuries B.C.: Early Plaid-like Patterns Emerge in Europe
• 3rd Century A.D.: First Evidence of Tartan in Scotland
• 1746: The Dress Act of 1746 Prohibits Tartan
• 1782: Repeal of the Dress Act, Tartan Becomes Traditional Wear
• 1990s: Plaid Becomes an American Fashion Icon

Understanding Plaid

What is a plaid weave?
A plaid weave consists of stripes of various colors in the warp that are echoed in the weft.

Are plaid and flannel the same?
Though often seen together, they are distinct! Flannel refers to a type of fabric, while plaid is a design.

What types of plaid exist?
Plaid can be categorized into various styles including Gingham, Houndstooth, Madras, and Tattersall.

Activities for Mad for Plaid Month

• Incorporate plaid into your outfit: Celebrate by wearing your favorite plaid piece with confidence!
• Rewatch media featuring plaid: Enjoy classic shows or movies like “Friends” or “Clueless” that showcase iconic plaid outfits for some outfit inspiration.
• Learn to weave plaid: If you’re looking for a new hobby, try your hand at weaving. A month spent at the loom could teach you the basics of creating plaid fabric.

5 Fun Facts About Plaid

1. Origins of the Word: The term plaid comes from the Gaelic word ‘Plaide,’ which means a blanket or outer layer.
2. 19th Century Craze: In the mid-1800s, Woolrich Woolen Mills in Pennsylvania produced the red-and-black Buffalo Check Plaid shirt, a hit among workers seeking warmth.
3. Plaid in Space: Astronaut Alan Bean took half a yard of MacBean family tartan with him when he traveled to the moon on November 19, 1969.
4. Official Tartans: 34 states in the U.S. have designated official tartans to honor Scottish-American heritage.
5. A Welsh Coincidence: Interestingly, ‘plaid’ also means ‘party’ in Welsh, even though it originates from Gaelic.

Why We Adore Mad for Plaid Month

• Celebration of an Iconic Pattern: Mad for Plaid Month is a perfect opportunity to give a nod to this timeless staple in our wardrobes.
• Excuse to Wear More Plaid: Who doesn’t love a chance to sport a delightful plaid look? Each reason to wear plaid is a welcome one!
• Highlighting a Rich History: The interesting backstory of plaid offers a chance to delve deeper into this cherished pattern, making the month even more special.

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